Key Aspects in Roadmapping Implementation

What is a Roadmap?

Technology roadmapping is a comprehensive approach for strategic thinking to integrate science/ technological considerations into product and business aspects. Whereas, a roadmap is a result of this analysis.

“Roadmapping” and “Roadmap” are words describing the process and the product of roadmapping process, respectively. Technology roadmapping is simply defined as a process to portray the integration of science/technological considerations into product and business planning as well as to provide a way to identify, evaluate, and select alternatives that can be used to achieve a desired objective. Their popular applications are for developing strategies, planning resources, and identifying gaps and opportunities in R&D. A roadmap, a product of roadmapping process, is generally presented in a form of a time-based diagram with multi-layers linking technology-related issues to business decisions. The system thinking approach must be applied to analyze the change of elements—business, markets, products, technology, R&D, and recourses—and the impacts of those changes on an organization over time. Figure 1 presents a generic form of a product-technology roadmap. In this roadmap, business drivers; D2 and D3, are determined to be key forces that will drive business changes in the future. These changes would lead to a potential market opportunity as presented by M2 on the diagram. To capture this opportunity, an organization plans to launch a new product called P2 of which the design and development requires a new technology known as T2. An organization also needs to invest in research and development activities; RD3, to make T2 ready for use by the time it is needed. more...

Figure 1: A generic product-technology roadmap

Technology roadmapping is a comprehensive approach for strategic thinking to integrate science/ technological considerations into product and business aspects. Whereas, a roadmap is a result of this analysis.

“Roadmapping” and “Roadmap” are words describing the process and the product of roadmapping process, respectively. Technology roadmapping is simply defined as a process to portray the integration of science/technological considerations into product and business planning as well as to provide a way to identify, evaluate, and select alternatives that can be used to achieve a desired objective. Their popular applications are for developing strategies, planning resources, and identifying gaps and opportunities in R&D. A roadmap, a product of roadmapping process, is generally presented in a form of a time-based diagram with multi-layers linking technology-related issues to business decisions. The system thinking approach must be applied to analyze the change of elements—business, markets, products, technology, R&D, and recourses—and the impacts of those changes on an organization over time. Figure 1 presents a generic form of a product-technology roadmap. In this roadmap, business drivers; D2 and D3, are determined to be key forces that will drive business changes in the future. These changes would lead to a potential market opportunity as presented by M2 on the diagram. To capture this opportunity, an organization plans to launch a new product called P2 of which the design and development requires a new technology known as T2. An organization also needs to invest in research and development activities; RD3, to make T2 ready for use by the time it is needed. อ่านเพิ่มเติม...

Step-by-Step Analysis Supporting the Development of a Roadmap

To develop a product-technology roadmap, the analysis of TRM process can be divided into five steps addressing business drivers, market opportunities, product, technology, and resource, respectively. more...

To develop a product-technology roadmap, the analysis of TRM process can be divided into five steps addressing business drivers, market opportunities, product, technology, and resource, respectively. อ่านเพิ่มเติม...

Guideline for TRM Implementation

To maintain the TRM process on a continuous basis, it is vital to integrate the process into ongoing business and technology planning activities in an organization. Gerdsri proposes to view the implementation of TRM in three stages according to the different objectives in each stage as shown in Figure 1. more...

To maintain the TRM process on a continuous basis, it is vital to integrate the process into ongoing business and technology planning activities in an organization. Gerdsri proposes to view the implementation of TRM in three stages according to the different objectives in each stage as shown in Figure 1. อ่านเพิ่มเติม...

Figure 1: Different Stages of TRM Implementation
  • Initiation Stage
  • Development Stage
  • Integration Stage

Monitoring the Status of a Roadmap

There is a clear interest from the management to know whether their roadmaps are still valid to the changing situations or whether there is a need to adjust their roadmaps.

It is important for an organization to have a certain managerial procedure for monitoring the status of a roadmap. The mechanisms for data collection and analysis should also be defined to track changes and evaluate the impacts of changes from both external and internal factors on a roadmap. Once the impacts from the changes have gone beyond the acceptable level of an organization, a roadmap should then be considered to make an amendment. In this study, the managerial procedure is proposed in five steps as shown in Figure 1. more...

There is a clear interest from the management to know whether their roadmaps are still valid to the changing situations or whether there is a need to adjust their roadmaps.

It is important for an organization to have a certain managerial procedure for monitoring the status of a roadmap. The mechanisms for data collection and analysis should also be defined to track changes and evaluate the impacts of changes from both external and internal factors on a roadmap. Once the impacts from the changes have gone beyond the acceptable level of an organization, a roadmap should then be considered to make an amendment. In this study, the managerial procedure is proposed in five steps as shown in Figure 1. อ่านเพิ่มเติม...

Figure 1: The conceptual framework to assess the TRM status signal by considering the impacts of changes from both internal and external factors

what is a roadmap?

  Aug 20, 2018

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